Finnish Long Drinks Announced for Distribution in Wisconsin

New York, NY – Finnish Long Drink – an incredibly refreshing citrus soda made with real alcohol, built on the legacy of the long drink’s famed Finnish alcohol category – has announced new statewide distribution to the Wisconsin market and already has more than 400 locations for sale.

Marking the next phase of the brand’s expansion after launching in Colorado, Arizona, Florida, South Carolina, Massachusetts, Illinois, Indiana and Michigan last year, The Finish Long Drink will be distributed exclusively by Badger Liquor in Wisconsin.

“One of the first US-based batches of Long Drink was made in La Crosse, WI, and it was important to us to partner with Badger Liqueur because of their extensive expertise in the market,” says Evan Burns, CEO and Co-Founder Of Finnish long drink. “This partnership will allow us to develop long-lasting relationships with our existing customers so that people in Wisconsin can find Finnish Long Drinks at their favorite bars, restaurants and retailers.”

Dan Werner, general manager of spirits at Badger Liquor, says, “The team at Badger Liquor is excited to partner with The Finnish Long Drink and further its mission to bring the renowned Finnish Long Drink to the citizens of Wisconsin.”

Made with real wine and fresh, sparkling citrus, the tall drink was born out of the desire to create a revolutionary alcoholic beverage that was refreshing, delicious and fast to serve during the 1952 Summer Olympic Games in Helsinki. Since then, it has become Finland’s best-selling wine category. Now, the Finnish Long Drink is on a mission to bring the national drink of Finland to America, so that the nation can experience the refreshing, unique and famous Finnish Long Drink.

With four refreshing expressions, the Finnish Long Drink is now distributed in 26 US markets including California, Nevada, Arizona, Colorado, Texas, Florida, Georgia, South Carolina, Illinois, Michigan, Indiana, Ohio, New York, New Jersey, Connecticut . , Rhode Island, Massachusetts, Tennessee, Arkansas, Nebraska, Louisiana, Kentucky, Iowa, Wisconsin, Oklahoma and New Mexico. It is readily available on Drizly and Further distribution markets are to be announced soon. For more information please visit and follow me on Instagram @longdrink.

About Finnish Long Drink

The Finnish Long Drink is the best-selling category of alcohol in Finland – a legend now available in the US. Long Drinks’ roots go back to the Helsinki Summer Games of 1952, when a country of only 4 million people was recovering from World War II. Concerned about how to quickly serve the drink to all visitors, the government began creating a revolutionary new alcoholic beverage that was delicious and quick to serve – and so the first tall drink was born. Now this legend has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish long drink. Long Drink bagged a gold medal (94 rating) at the prestigious New York International Spirits Competition (NYISC) in 2019. Expressions include:

  • Traditional (5.5% ABV) – The effortlessly smooth, traditional citrus flavor is the perfect introduction to the legendary, traditional Finnish tall drink.
  • Zero (5% ABV) – The best taste of a traditional long drink with zero carbs or sugar
  • Cranberry (5.5% ABV) – Just for fun, substitute the classic citrus flavoring for the cranberry
  • Strong (8.5% ABV) – For those looking for an extra kick

The Long Drink is currently available in stores nationwide or online at

About Badger Liquor Company

Badger Liquor has been a family owned and operated company since 1935. With an unwavering dedication to the Alcoholic Beverage industry, we pride ourselves on customer service, providing the finest products and on time delivery. A strong and focused management team coupled with state-of-the-art technologies and dedicated employees make Badger Liquor the largest and most effective statewide alcoholic beverage sales network.

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